The SELLBYTEL Group is a leading company in global outsourcing. The group has its headquarters in Nuremberg and is represented by over 5,500 professionals in 38 locations across Europe, North America, Africa, and Asia. In Spain, the SELLBYTEL Group has offices in Barcelona, Madrid, and Valencia. Some of SELLBYTEL’s telephone solutions and contact centers in Spain had become outdated. The growth of the company’s activity and the increasing complexity of its operations meant that SELLBYTEL needed to upgrade its technology and migrate to a multimedia solution. It also wanted to improve operational efficiency through automated integration of its clients’ diverse CRMs with contact center services, as well as other third-party applications.